American Express (AMEX) remains the sole operator in Thailand’s charge card market. The player offers cards with no pre-set spending limit, catering to high-net-worth individuals. For example, the AMEX Platinum Charge Card, the company’s flagship product in Thailand, is aimed at individuals with an annual income of at least THB1.2 million, with an upfront annual fee of THB40,000. Despite this, AMEX positions the card’s benefits as offering significant value, with rewards and exclusive deals tota...
Euromonitor International's Charge Card Transactions in Thailand report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Charge Card Transactions, Personal Charge Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Charge Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Charge Cards in Thailand
Euromonitor International
January 2025
List Of Contents And Tables
CHARGE CARDS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
American Express targets affluent Thais with premium charge cards
AMEX leverages post-pandemic travel surge with tailored premium rewards
AMEX expands consumer base to include younger card holders
PROSPECTS AND OPPORTUNITIES
AMEX seeks to expand merchant acceptance with emphasis on growing tourism market
AMEX targets younger consumers with tailored offerings and marketing strategies
Number of high-net worth individuals is set to rise, creating opportunities for premium charge card players
CATEGORY DATA
Table 1 Charge Cards: Number of Cards in Circulation 2019-2024
Table 2 Charge Cards Transactions 2019-2024
Table 3 Charge Cards in Circulation: % Growth 2019-2024