Charge Cards in Romania

Charge Cards in Romania

The charge card category in Romania is dominated by the commercial sector. Leading players have adopted a business-to-business marketing approach to maintain their positions. Banks are hesitant to invest in promoting and expanding the usage of charge cards due to other more profitable products in their portfolios. Personal charge cards face limited prospects as consumers fail to see a clear advantage over credit cards, and issuers are not actively promoting or innovating in this domain.

Euromonitor International's Charge Card Transactions in Romania report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Charge Card Transactions, Personal Charge Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Charge Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.