When presented with a choice between a credit card and a card offering credit card-like functionality but without revolving credit, most Brazilians opt for the former. This inclination is rooted in a fundamental factor hindering charge cards from achieving more substantial success in Brazil – the inherent concept of charge cards. Despite their similarity to credit cards, charge cards lack the feature of revolving credit, a characteristic highly valued by Brazilian cardholders.
Euromonitor International's Charge Card Transactions in Brazil report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Commercial Charge Card Transactions, Personal Charge Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Charge Card Transactions market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Charge Cards in Brazil
Euromonitor International
November 2023
List Of Contents And Tables
CHARGE CARDS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Prevalence of revolving credit preference among Brazilians impedes growth
A target audience comprising affluent consumers
Banco Bradesco remains dominant issuer in a competitive landscape appealing to the wealthy
PROSPECTS AND OPPORTUNITIES
Corporate clients to play a pivotal role in driving growth
Customised services as a strategy to differentiate charge cards within the financial card landscape
CATEGORY DATA
Table 1 Charge Cards: Number of Cards in Circulation 2018-2023
Table 2 Charge Cards Transactions 2018-2023
Table 3 Charge Cards in Circulation: % Growth 2018-2023