The dominance of cats in New Zealand may slowly be coming to an end with a decline in the growth rates of cats after COVID-19. The cat population in New Zealand grew marginally in 2022, compared to the growth rate for dogs. Some of the key reasons for this shift is that consumers feel dogs offer more security, encourage exercise and are more fun for children to be around compared to cats. The slow growth of the cat population is a bottleneck for the growth of cat food as a product area in New Ze...
Euromonitor International's Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in New Zealand
Euromonitor International
May 2023
List Of Contents And Tables
CAT FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cat population growth slows down compared to dog population
Humanisation trend boosts demand for premium cat food
The Real Pet Food Co establishes itself as a competitor
PROSPECTS AND OPPORTUNITIES
Cat treats expected to grow but make up only a small portion of cat food
Opportunity for further growth in dry cat food
Economy cat food forecasted to decline amid premiumisation