The cat population continued to grow in Switzerland in 2022-23. Hybrid working has become the norm, and local consumers can spend more time bonding with their pets, which has encouraged the humanisation trend. Indeed, many now consider their cats full family members. Cat food sales have benefited from this development and therefore posted positive growth in current retail value terms, albeit at a slower rate than the previous year of the review period. Retail volume sales also increased. Premium...
Euromonitor International's Cat Food in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in Switzerland
Euromonitor International
May 2023
List Of Contents And Tables
CAT FOOD IN SWITZERLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and wellness trend continues to drive premiumisation in cat food in 2022-23
Semi-moist and packaged BARF offerings are increasingly popular among health-conscious local consumers
Nestlé Suisse consolidates its leadership position ahead of multinational Mars Schweiz
PROSPECTS AND OPPORTUNITIES
Cat owners will continue to seek out offerings that meet specific medical needs
Anthropomorphism will drive new product launches in cat treats and mixers in the years ahead
Supermarkets will continue to thrive but will face ongoing competition from e-commerce