Pet humanisation and premiumisation have remained prominent trends in South Africa in 2023, although difficult financial conditions locally are seeing some consumers trade down within cat food, and looking for more affordable or functional products. Rampant food inflation, rising interest rates, and the overall increase in the cost of living have seen consumers’ disposable incomes shrink, leading them to scrutinise every purchasing decision. Furthermore, rising manufacturing and distribution cos...
Euromonitor International's Cat Food in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in South Africa
Euromonitor International
May 2023
List Of Contents And Tables
CAT FOOD IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price-sensitive consumers value loyalty programmes and price promotions
Some consumers trade down as the cost of living continues to rise
Pamper launches a new range in the dynamic cat treats and mixers category
PROSPECTS AND OPPORTUNITIES
Innovation and consolidation important to balance consumer needs and rising costs
Wet cat food expected to be most dynamic category over the forecast period
Millennials and gen Z likely to demand premium cat food