Cat Food in Italy

Cat Food in Italy


Sales of cat food recorded moderate volume growth across all categories in 2023. This was accompanied by strong growth in current value terms which was largely the result of elevated inflation and price increases introduced by retailers and companies during the year. Although inflation has stabilised in 2024 the category has continued to see a similar growth path in retail volume terms, while value growth has slowed as price increases within cat food have been more modest.

Euromonitor International's Cat Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Cat Food in Italy
Euromonitor International
April 2024
List Of Contents And Tables
CAT FOOD IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cat food sales continue to grow despite mounting price pressure
Cat treats full of potential with an ever-expanding variety of options
Private label expanding into offering higher quality cat food recipes
PROSPECTS AND OPPORTUNITIES
Sustainability likely to become a growing focus as companies come under pressure to take better care of the environment
Cat treats and mixers likely to remain a focus of innovation
Players likely to focus on innovation as the economy picks up
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2019-2024
Table 2 Cat Population 2019-2024
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 1 Cat Food by Price Band 2024
Table 4 Sales of Cat Food by Category: Volume 2019-2024
Table 5 Sales of Cat Food by Category: Value 2019-2024
Table 6 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 7 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 10 NBO Company Shares of Cat Food: % Value 2019-2023
Table 11 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 13 Distribution of Cat Food by Format: % Value 2019-2024
Table 14 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 15 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
PET CARE IN ITALY
EXECUTIVE SUMMARY
Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2019-2024
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2019-2024
Table 20 Sales of Pet Care by Category: Value 2019-2024
Table 21 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 22 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 23 NBO Company Shares of Pet Food: % Value 2019-2023
Table 24 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 28 Distribution of Pet Care by Format: % Value 2019-2024
Table 29 Distribution of Pet Care by Format and Category: % Value 2024
Table 30 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 32 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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