Sales of cat food recorded moderate volume growth across all categories in 2023. This was accompanied by strong growth in current value terms which was largely the result of elevated inflation and price increases introduced by retailers and companies during the year. Although inflation has stabilised in 2024 the category has continued to see a similar growth path in retail volume terms, while value growth has slowed as price increases within cat food have been more modest.
Euromonitor International's Cat Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in Italy
Euromonitor International
April 2024
List Of Contents And Tables
CAT FOOD IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cat food sales continue to grow despite mounting price pressure
Cat treats full of potential with an ever-expanding variety of options
Private label expanding into offering higher quality cat food recipes
PROSPECTS AND OPPORTUNITIES
Sustainability likely to become a growing focus as companies come under pressure to take better care of the environment
Cat treats and mixers likely to remain a focus of innovation
Players likely to focus on innovation as the economy picks up