Traditionally, cats were not popular as pets in India, with a typically poor image, and unfavourable qualities associated with them. However, there has been a change in the perception of cats, along with the growing influence of digital media. According to Euromonitor’s Economies and Consumers data, the internet penetration rate in India was 87% in 2023, which was a significant increase from 51% in 2019. Gen Z and millennials, who spend a considerable amount of time on social media and OTT platf...
Euromonitor International's Cat Food in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in India
Euromonitor International
July 2023
List Of Contents And Tables
CAT FOOD IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Influx of OTT shows and social media campaigns debunk stereotype of cats
Mars paves the way for the growth of premium wet cat food
Launches by Nestlé India in cat food intensify the competition
PROSPECTS AND OPPORTUNITIES
Diversifying product portfolios will drive growth for cat food
Digital campaigns and guidance from major brands set to drive growth of cat food
Brands will partner with veterinarians to help them onboard first time cat owners