Since the pandemic, many people have become more health-conscious and are now seeking healthier diets for themselves and their pets. They are interested in products that have health benefits. However, the ongoing war in Ukraine disrupted the supply chain, leading to significant price increases. Consequently, many consumers are unable to afford premium cat food. While there is a trend towards premium and functional cat food, in terms of volume sales, economy dry cat food is negligently less popul...
Euromonitor International's Cat Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in Greece
Euromonitor International
May 2023
List Of Contents And Tables
CAT FOOD IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for premium cat food rises as consumers seek healthy diets for their cats in 2023
Cat population rises during 2023 as cats are more affordable
Sheba remains leading brand in premium wet cat food in 2022, while private label leads economy wet cat food
PROSPECTS AND OPPORTUNITIES
Rise in cat population likely leading to an increase in cat food demand over the forecast period
Pet humanisation set to increase player investment in innovative products in the forecast period
Convenience of e-commerce likely to alter consumer decision-making in the forecast period