As inflation throughout Europe has risen as a consequence of the war in Ukraine since 2022, the general price level of goods and services has also increased, including pet products such as cat food. Shrinking purchasing power among local consumers has made it more challenging for some to afford higher-priced items such as premium cat food options. This shift in preferences can lead to changes in demand, impacting sales volumes and market sizes for different product categories.
Euromonitor International's Cat Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in Germany
Euromonitor International
November 2023
List Of Contents And Tables
CAT FOOD IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation and increasing cost of raw materials drive up price of cat food
Premiumisation drops due to consumers budgeting and choosing cheaper options
Wet food continues to outperform dry food across price segments
PROSPECTS AND OPPORTUNITIES
Enriched cat food will continue to develop due to owners prioritising their cats’ health
Cat treats and mixers to develop further over the forecast period
Sustainability will remain relevant for several aspects of the industry