In 2024, cat food in Denmark is poised for growth, albeit slightly below the level seen in 2023. This subdued performance is partly due to a reduction in the cat adoption rate, linked to Danes returning to pre-pandemic routines and grappling with heightened living expenses due to rising inflation. However, the category is expected to see growth in volume and current value terms across all subcategories, underpinned by a significant increase in the cat population during the early stages of the pa...
Euromonitor International's Cat Food in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in Denmark
Euromonitor International
April 2024
List Of Contents And Tables
CAT FOOD IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume and current value growth anticipated, albeit at muted levels
Humanisation trend visible in cat food sees cat treats register best performance
Relatively low brand loyalty favours mid-priced brands and private label
PROSPECTS AND OPPORTUNITIES
The future is rosy for private label offerings amid ongoing inflation
Sustainability will remain a key concern for Danes in the years ahead
Scope for innovation in health-oriented offerings as Danes look to maintain feline health