Sales of cat food are expected to register a moderate rise in value terms in 2024. The cat population in Belgium continues to rise albeit at a slower rate than the rate seen in the immediate aftermath of the COVID-19 pandemic and lockdowns. However, there are now over 2.6 million cats in Belgium and therefore cat food has seen some volume growth as well as high value rises due to inflation. Wet cat food has shown the highest growth in volume as it is often considered to be a better nutritional o...
Euromonitor International's Cat Food in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in Belgium
Euromonitor International
April 2024
List Of Contents And Tables
CAT FOOD IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in sales of cat food stimulated by increase in cat population as well as humanisation and premiumisation trends
Cat treats and mixers are bought to deepen owner/cat relationship
Mars and Nestlé characterise cat food holding over half of category value share
PROSPECTS AND OPPORTUNITIES
Insect-based Bazoef brand available for cats over the forecast period
Raw, fresh and natural ingredients benefit from growing demand
Supermarkets remains the leading channel, although pet shops and superstores, especially outlets with a retail e-commerce arm, is gaining ground