Cat food recorded further growth in current value terms in 2023, despite a double-digit decline in volume. This was mainly due to inflationary pressures, as manufacturers passed on the rising costs of raw materials to consumers. The trend towards higher-quality, premium products with added health and wellbeing benefits also supported growth to some extent.
Euromonitor International's Cat Food in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in Austria
Euromonitor International
April 2023
List Of Contents And Tables
CAT FOOD IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining volume sales, despite increase in cat population
Innovation remains key driver of value growth
Leading players benefit from investment in advertising and promotions, with Nestlé’s Purina leading the way
PROSPECTS AND OPPORTUNITIES
Continued growth expected, led by cat treats and mixers
Pets shops and superstores will continue to grow in popularity
Leading players will face increasing competition from niche and private label offerings