Carbonates in Thailand

Carbonates in Thailand


Off-trade volumes of soft drinks are set to grow in Thailand in 2024. The implementation of phase 4 of the sugar tax in 2025, which introduces an additional THB2 levy on beverages with a sugar content of 8-14%, is set to exert substantial pressure on the carbonates category. This tax will likely necessitate continuous product reformulation, compelling companies to innovate by developing reduced sugar or no sugar alternatives. The financial implications of these innovations, coupled with the tax...

Euromonitor International's Carbonates in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Carbonates in Thailand
Euromonitor International
November 2024
List Of Contents And Tables
CARBONATES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Implications of fourth phase of sugar tax for market competition in carbonates
WHO warning on non-sugar sweeteners poses new challenges for carbonates
Carbonates category continually boosted by rebranding and celebrity endorsements
PROSPECTS AND OPPORTUNITIES
Cola brands innovate with new flavours and no sugar options to revitalise market
Lemonade/lime to expand as brands shift focus from vitamin C to no sugar options
Smaller cans for higher margins while promoting standard sizes to maintain sales
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
SOFT DRINKS IN THAILAND
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in Thailand
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources

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