Off-trade volumes of soft drinks are set to grow in Thailand in 2024. The implementation of phase 4 of the sugar tax in 2025, which introduces an additional THB2 levy on beverages with a sugar content of 8-14%, is set to exert substantial pressure on the carbonates category. This tax will likely necessitate continuous product reformulation, compelling companies to innovate by developing reduced sugar or no sugar alternatives. The financial implications of these innovations, coupled with the tax...
Euromonitor International's Carbonates in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Carbonates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Carbonates in Thailand
Euromonitor International
November 2024
List Of Contents And Tables
CARBONATES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Implications of fourth phase of sugar tax for market competition in carbonates
WHO warning on non-sugar sweeteners poses new challenges for carbonates
Carbonates category continually boosted by rebranding and celebrity endorsements
PROSPECTS AND OPPORTUNITIES
Cola brands innovate with new flavours and no sugar options to revitalise market
Lemonade/lime to expand as brands shift focus from vitamin C to no sugar options
Smaller cans for higher margins while promoting standard sizes to maintain sales
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024