2023 was a very difficult year for carbonates in Hungary for many reasons: high inflation, rising costs, changes in taxation and players’ preparations to implement the Deposit Return Scheme (DRS). Strong pressure on purchasing power led to decreases in off-trade volume sales in almost all categories, with fast increases in off-trade current value sales amid prices hikes. In 2024, carbonates rebounded, but retail volume sales were below the 2022 level.
Euromonitor International's Carbonates in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Carbonates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Carbonates in Hungary
Euromonitor International
November 2024
List Of Contents And Tables
CARBONATES IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
The demand for carbonates rebounds in 2024 but constraints remain
New launches and the popularity of gin and tonic cocktails boost tonic water
The leading players continue to invest in the category
PROSPECTS AND OPPORTUNITIES
Carbonates to continue to recover as economic pressures ease
Innovation to stimulate interest in a saturated category
“Easy-mixes” culture to push tonic water/mixers/other bitters but RTD alternatives present a threat
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024