Whilst inflation was lower in 2024 than in previous years, the cost of living and the food basket continued to rise, leading Guatemalans to opt for cost-effective formats, including larger bottles, returnable bottles and promotional packs. Consumers also switched to other categories, such as RTD tea and juice drinks. In response, carbonates manufacturers introduced more promotional packs of two and three bottles in 3-litre formats, which have become the preferred size for at-home consumption. Co...
Euromonitor International's Carbonates in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Carbonates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Carbonates in Guatemala
Euromonitor International
January 2025
List Of Contents And Tables
CARBONATES IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic context influences purchasing behaviour, with larger formats increasingly popular
Leading cola carbonate brands demonstrate resilience despite the rising cost of living
Value brands focus on non-cola carbonates
PROSPECTS AND OPPORTUNITIES
Shift to reduced sugar options
Rising interest in tonic water and mixers, following global consumption trends
Main carbonates players set to prioritise sustainability
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024