Mixers remain a key growth driver in carbonates led by the flavour trend and the growing popularity of pink grapefruit among consumers in Greece. Vikos from Epirotiki Bottling Co SA was the best performing brand in this category, although other brands rolled out this flavour year on year. PepsiCo IVI SA entered the pink grapefruit category at the end of 2023 with the launch of Ivi Pink Grapefruit. After a difficult year in 2023, sales prospects were better in 2024, due to higher-than-expected te...
Euromonitor International's Carbonates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Carbonates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Carbonates in Greece
Euromonitor International
November 2024
List Of Contents And Tables
CARBONATES IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Pink grapefruit leads the flavour trend in mixers
Cola carbonates post further decline in volume sales
Domestic brand Vikos gains share as Pepsi Max rebrands as Pepsi Zero Sugar
PROSPECTS AND OPPORTUNITIES
Cola carbonates to remain under pressure in upcoming period
Reduced sugar carbonates to increase penetration in carbonates
Flavours to remain under the spotlight in mixers
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024