Volume sales of carbonates in Georgia have faced slower growth in 2024, primarily due to a diminishing consumer base as some immigrants from Russia, Ukraine, and Belarus who arrived post-2022 have gradually departed the country. However, the recovery of on-trade sales has continued, fuelled by a significant increase in tourist numbers. Among the various carbonates, non-cola carbonates have experienced more robust growth, attributed to a broader product assortment, the strong presence of locally...
Euromonitor International's Carbonates in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Carbonates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Carbonates in Georgia
Euromonitor International
January 2025
List Of Contents And Tables
CARBONATES IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Evolving consumer dynamics and the impact of tourism
Borjomi's health-oriented innovation in non-cola carbonates
Growing health awareness drives low-sugar preferences
PROSPECTS AND OPPORTUNITIES
Stable volume sales and tourism-led growth
Emerging demand for healthier carbonate alternatives
Strengthened positions of leading players and local authenticity
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024