Carbonates in Bulgaria

Carbonates in Bulgaria


The demand for carbonates in Bulgaria was impacted adversely by increased unit prices in the second half of the review period. In 2024, the average retail current unit price of carbonates rose above the rate of inflation, which was lower than in 2022 and 2023, but remained significant. Consumers also continued to limit spending on carbonates at the end of the review period because of growing awareness of the potential impact on health of high sugar intake. Amid rising product prices, off-trade v...

Euromonitor International's Carbonates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Carbonates in Bulgaria
Euromonitor International
November 2024
List Of Contents And Tables
CARBONATES IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
A still difficult economic situation continues to dampen demand
Reduced sugar positioning remains the key growth driver
Lemonade/lime benefits from new launches with natural ingredients in 2024
PROSPECTS AND OPPORTUNITIES
Reduced sugar carbonates to shape manufacturer and consumer responses
Investments in taste, packaging and promotions to spur interest
Cocktail trend to push the demand tonic water and mixers
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
SOFT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in Bulgaria
DISCLAIMER
SOURCES
Summary 1 Research Sources

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