The demand for carbonates in Bulgaria was impacted adversely by increased unit prices in the second half of the review period. In 2024, the average retail current unit price of carbonates rose above the rate of inflation, which was lower than in 2022 and 2023, but remained significant. Consumers also continued to limit spending on carbonates at the end of the review period because of growing awareness of the potential impact on health of high sugar intake. Amid rising product prices, off-trade v...
Euromonitor International's Carbonates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Carbonates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Carbonates in Bulgaria
Euromonitor International
November 2024
List Of Contents And Tables
CARBONATES IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
A still difficult economic situation continues to dampen demand
Reduced sugar positioning remains the key growth driver
Lemonade/lime benefits from new launches with natural ingredients in 2024
PROSPECTS AND OPPORTUNITIES
Reduced sugar carbonates to shape manufacturer and consumer responses
Investments in taste, packaging and promotions to spur interest
Cocktail trend to push the demand tonic water and mixers
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024