Retail volume sales of in-car entertainment continued to decline in 2023, even though driving picked up again as the pandemic ebbed away. Modern cars have built-in car speakers and media players, which has led to a general decline in demand for in-car entertainment. The highest volume decline was seen by in-car navigation where smartphones are being used as an effective substitute. Smartphone penetration is very high in Turkey and so specific in-car navigation products are no longer necessary. Y...
Euromonitor International's In-Car Entertainment in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: In-Car Navigation, In-Car Speakers, In-Dash Media Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the In-Car Entertainment market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
In-Car Entertainment in Turkey
Euromonitor International
July 2023
List Of Contents And Tables
IN-CAR ENTERTAINMENT IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
In-car entertainment volume sales in long-term decline
Average unit prices register double-digit growth
Digicom AS leads in-car entertainment
PROSPECTS AND OPPORTUNITIES
Smartphone ownership acts as barrier to future growth
E-commerce to enjoy a bigger slice of sales
Average prices set to rise further
CATEGORY DATA
Table 1 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 2 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023