In 2022, the Romanian car market increased by 7% in volume terms, but this was mostly due to purchases of new vehicles, with sales of second-hand cars falling by 20%. This had a negative effect on the performance of in-car entertainment, which registered another year of decline in retail volume terms. Most new cars sold in Romania already have all the necessary in-car entertainment and consumers very rarely want to make any upgrades or replacements. A similar pattern has continued into 2023 with...
Euromonitor International's In-Car Entertainment in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: In-Car Navigation, In-Car Speakers, In-Dash Media Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the In-Car Entertainment market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
In-Car Entertainment in Romania
Euromonitor International
August 2023
List Of Contents And Tables
IN-CAR ENTERTAINMENT IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of in-car entertainment decline as sales of second-hand cars go down
In-car navigation becoming obsolete while speakers retain some appeal among enthusiasts
Ongoing premiumisation seen despite falling sales
PROSPECTS AND OPPORTUNITIES
Negative prospects for in-car entertainment, but Navigps and Edotec offer a small shed of light
In-car speakers still has growth potential
Online sales expected to grow thanks to attractive offers and promotions
CATEGORY DATA
Table 1 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 2 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023