Consumer Values and Behaviour in Canada
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Canada
- Despite slowing inflation growth, consumers are concerned about the rising costs
- Older generations feel most affected and concerned by rising cost of everyday items
- More than half Canadian consumers like to explore innovative products and services
- Younger generations buy from companies and brands that they trust completely
- Consumers are less optimistic about their financial future compared to global counterparts
- Gen Z Canadians are most optimistic about their life prospects in the next five years
- Exercising at home remains top home activity
- Safe location is the most appreciated home feature among Canadians
- Canadians cook or bake a dish at least weekly
- Most consumers cook themselves, but some would rather do something else
- Gen Z have the least time for cooking
- Canadian consumers look for healthy ingredients in food and beverages
- Gen X most focused on the work-life balance
- Financial gain remains key work priority
- Canadians say they maintain a clear separation between their professional and personal life
- Majority of Canadians use virtual means to interact with their friends
- Gen Z are most likely to interact with their friends in person
- Canadian consumers consider value for money as their top travel consideration
- Elevated costs remain top of mind , and value for money while traveling is important
- Canadians like walking or hiking
- Gen Z seems and millennials are most active
- Canadians are interested in meditation to improve wellbeing
- Consumers are feeling uneasy about the effects of climate change
- Canadians are actively pursuing environmentally-conscious lifestyles
- Repairing broken items is a popular way to be sustainable
- Canadians utilise social and political media to voice their perspective on current issues
- While inflation is slowing down, finding bargains is still a top priority when shopping
- Baby boomers and Gen X are most interested in best price for their purchases
- Consumers in Canada are open to purchasing used or pre-owned goods
- Gen Z's are least interested in private label
- Canadians subscribe to online streaming services
- Key items like groceries, are listed as the items where Canadians expect to spend more
- Gen Z foresee increasing spending on travel/holidays the most
- Canadian consumers remain concerned about their current financial situation
- Younger generations rely on financial support from friends or family
- Gen Z expect to increase their savings
- Canadians are proactive in managing data sharing and privacy settings
- Older generations express discomfort with personalised advertisements
- Consumers in Canada check or refresh profiles on a social media platform
- Millennials are most ' 'hooked '' on YouTube and streaming services
- Gen Z most active in buying online
- Providing feedback on a product online is not very popular in Canada
- Gen Z most actively follows companies online
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook