Consumer Lifestyles in Canada
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Canada report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Canada 2024
- Personal traits and values
- Canadians feel concerned about the rising prices of essential goods
- Older generations actively prioritise time for their favourite activities
- Baby boomers most likely to give to those in need
- Canadians remain committed to tried and tested brands they know
- Gen Z consumers are the most optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Baby boomers more likely than others to pursue hobbies during time at home
- Canadian consumers enjoy interacting with companions face-to-face
- Most baby boomers seek energy-efficient homes
- Canadians cite a safe location as the most attractive home feature
- Canadians seek value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Canadians prioritise looking for healthy ingredients in food and beverages
- Millennials see food delivery as more convenient
- Older generations snack when they are on the go
- Gen Z more likely to be vegan or vegetarian
- Baby boomers prefer consuming food that is sourced or manufactured locally
- Eating and dietary habits survey highlights
- Working life
- Canadians want employers to prioritise employee health and safety
- Canadians desire to have a job that allows for a strong work-life balance
- Younger generations are more driven by higher salaries
- Consumers in Canada expect to work from home, especially millennials
- Working life survey highlights
- Health and wellness
- Canadians participate in walking or hiking as a weekly exercise habit
- Canadians turn to physical activity for stress relief
- Canadian consumers consider health and nutritional benefits the most influential feature
- Younger generations use apps to track health or fitness more regularly
- Health and wellness survey highlights
- Shopping and spending
- Canadian consumers enjoy discovering the best deals on offer
- Gen Z enjoy window shopping as they have no intention of making a purchase
- Gen Z and baby boomers more inclined to prefer personalised shopping experiences
- Baby boomers more likely to fix items before replacing them
- Canadians , especially baby boomers, often buy used or second-hand items
- Older generations are less likely to purchase an item through a social networking site
- Younger generations are more likely to use a price comparison website
- Canadians expect to spend more on groceries while reducing expenditure on novelties
- Millennials more likely to owe more money than they have saved up
- Shopping and spending survey highlights
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