Premium beauty and personal care in Cameroon presented a mixed picture in 2023. While premium colour cosmetics flourished, driven by a growing makeup culture, premium fragrance was plagued by a lack of trust due to rampant counterfeiting. This has led affluent consumers to seek authentic fragrances from overseas sources, hindering growth in this category.
Euromonitor International's Premium Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Premium Beauty and Personal Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Premium Beauty and Personal Care in Cameroon
Euromonitor International
July 2024
List Of Contents And Tables
PREMIUM BEAUTY AND PERSONAL CARE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium colour cosmetics thrive, while counterfeits plague fragrances
Misperceptions and missed opportunities: Understanding the true premium in skin care
The counterfeit challenge: Eroding trust in premium fragrances and colour cosmetics
PROSPECTS AND OPPORTUNITIES
Restoring trust: A gateway to reviving premium beauty and personal care
A growing appetite for quality skin care
Untapped potential: Expanding the premium beauty landscape
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028