In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the adoption of laced wigs. Meanwhile, shampoos and conditioners show robust growth, with high demand for washing services among women.
Euromonitor International's Hair Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hair Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hair Care in Cameroon
Euromonitor International
July 2024
List Of Contents And Tables
HAIR CARE IN CAMEROON
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining perm and relaxant segment offset by dynamic growth in “other” hair care
Perms and relaxants in decline due to changing consumer preferences
Les Laboratoires Vrangier redefining cost-effectiveness in Cameroonian hair care
PROSPECTS AND OPPORTUNITIES.
DIY trends and wig popularity reshaping salon services and retail sales
A thriving wigs market to boost demand for hair sprays and styling gels
Untapped potential: Seizing the opportunity in cost-effective hair loss solutions
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2018-2023
Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
Table 5 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 9 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028