Morocco has become an attraction hub for global coffee chains and brands, thanks to its stability in the region and the fact that users of consumer foodservice in Morocco are not as price-sensitive as seen in other territories. Indeed, an increasing number of international brands are entering the territory, having seen the success of other foreign brand entrants. Illy Caffè and Starbucks are developing well in Morocco, despite the rising cost of coffee beans and energy. Starbucks is gaining awar...
Euromonitor International's Cafés/Bars in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Cafés/Bars market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cafés/Bars in Morocco
Euromonitor International
February 2024
List Of Contents And Tables
CAFÉS/BARS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Global coffee chains spearhead developments
Popularity of coffee supports speciality cafés
Digital ordering is emerging
PROSPECTS AND OPPORTUNITIES
International players will continue to be attracted by the stability and coffee culture in Morocco
Tourism growth drives higher coffee consumption
Independents face a tougher competitive landscape
CATEGORY DATA
Table 1 Cafés/Bars by Category: Units/Outlets 2018-2023
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023