Tobacco in Bulgaria witnessed robust growth in 2023, with retail volume growth driven largely by the growing appeal of alternative products in the form of e-vapour products and heated tobacco. Cigarette smoking remains very popular due to its low price point, especially among older generations in Bulgaria. There was a marginal decline in cigarette volume sales over 2023, due to rising consumer awareness of the harm caused to health, together with the increasing popularity and ubiquity of e-vapou...
Euromonitor International's Tobacco in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Tobacco market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Tobacco in Bulgaria
Euromonitor International
May 2024
List Of Contents And Tables
TOBACCO IN BULGARIA
EXECUTIVE SUMMARY
Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2018-2023
Table 3 Sales of Tobacco by Category: Value 2018-2023
Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cigarette consumption declines marginally in 2023
Leading brands consolidate their stronghold in cigarettes
Illicit trade picks up as cost of living rises
PROSPECTS AND OPPORTUNITIES
Cigarette prices to remain favourable despite excise duty
Mid-priced and premium brands to become more affordable
Bulgaria set to maintain one of the lowest illicit trade levels in the EU
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2018-2023
Table 11 Sales of Cigarettes by Category: Value 2018-2023
Table 12 Sales of Cigarettes: % Volume Growth 2018-2023
Table 13 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 14 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 17 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 18 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 19 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 20 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 23 Forecast Sales of Cigarettes: Volume 2023-2028
Table 24 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economy segment is most heavily impacted by rising cost of living
Lack of innovation weakens sales performance
Food/drink/tobacco specialists continue to dominate retail sales
PROSPECTS AND OPPORTUNITIES
Cigars and cigarillos expected to see decline
Cigars to remain niche and premium-positioned
Fine cut tobacco to remain a popular category due to its value for money
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Table 36 Sales of Cigars by Size: % Volume 2018-2023
Table 37 Sales of Cigarillos by Price Platform 2018-2023
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
Table 40 NBO Company Shares of Cigars: % Volume 2019-2023
Table 41 LBN Brand Shares of Cigars: % Volume 2020-2023
Table 42 NBO Company Shares of Cigarillos: % Volume 2019-2023
Table 43 LBN Brand Shares of Cigarillos: % Volume 2020-2023
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023