Cat food in Bulgaria is expected to continue increasing in both volume and value sales in 2024. This is partly due to growth in Bulgaria’s pet cat population, though the primary drivers of volume sales remain pet humanisation, rising awareness of the nutritional and health benefits of prepared food products and increasing appreciation of the greater convenience they provide compared to home-made alternatives. Even among the many people who regularly feed stray cats in their localities, there is...
Euromonitor International's Cat Food in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in Bulgaria
Euromonitor International
April 2024
List Of Contents And Tables
CAT FOOD IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cat food bolstered by the growing cat population, humanisation trend and growing awareness of the health benefits of prepared cat food
Wet cat food continues to gain momentum while dry cat food remains the most popular
Nestlé and Mars retain the outright lead, though private label gains momentum
PROSPECTS AND OPPORTUNITIES
Stronger growth in volume than current value sales in cat food over the forecast period
Nestlé and Mars retain the lead while Royal Canin extends its specialisation in segmented products
Wider reach of modern grocery retailers boosts the consumer base and offers convenience for cat owners