Bulgaria Butter and Spreads

Butter and Spreads in Bulgaria


The consumption of butter and spreads in Bulgaria continued to decline in retail volume terms in 2024 due to decreased home cooking and the traditional and widespread use of sunflower oil, which is much cheaper. At the same time, butter sales decreased slightly, almost flatlining because of its wider usage for sandwiches and traditional breakfasts with toast. Moreover, butter was regularly offered at significant discounts, particularly the various imported Deutsche Markenbutter private label ran...

Euromonitor International's Butter and Spreads in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Butter and Spreads in Bulgaria
Euromonitor International
August 2024
List Of Contents And Tables
BUTTER AND SPREADS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Butter performs better than spreads in 2024 thanks to its widespread usage in Bulgaria
Milky Group Bio EAD and Rostar BG EOOD continue to lead sales in 2024
Competitive landscape in margarine and spreads remains highly concentrated in 2024
PROSPECTS AND OPPORTUNITIES
Butter will continue to benefit from a relatively healthy profile
Margarine and spreads set to see ongoing decline as innovation stalls
Lidl will expand into further cities with its private label offerings
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 2 Sales of Butter and Spreads by Category: Value 2019-2024
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 7 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN BULGARIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 16 Penetration of Private Label by Category: % Value 2019-2024
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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