Breakfast cereals in India maintained strong double-digit retail current value growth in 2024. The category has been experiencing a notable shift towards high protein and functional breakfast cereals, driven by a more health-conscious consumer base. With the growing emphasis on fitness and preventive healthcare in the country, brands are now offering breakfast cereals enriched with whey protein, plant-based proteins (pea, soy, and quinoa), probiotics, and dietary fibre. These innovations cater t...
Euromonitor International's Breakfast Cereals in India report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2029, clearly indicating how the market is expected to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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