Breakfast cereals in Denmark saw retail volume sales rise during 2024, following flat growth in 2023. Overall, retail current value sales rose slightly faster than retail volume sales, underpinned by inflationary pressure on prices. However, the growth in retail current value sales was much slower than in 2023, as the rate of inflation almost halved. Nonetheless, retail value sales continued to be stimulated by added-value developments, not least through a higher demand for and growing offer of...
Euromonitor International's Breakfast Cereals in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Breakfast Cereals market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Breakfast Cereals in Denmark
Euromonitor International
November 2024
List Of Contents And Tables
BREAKFAST CEREALS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Full grain products fit well with healthier eating and sustainability trends
Health and wellness drives new product development
Flavoured options respond to the call for wholesome indulgence
PROSPECTS AND OPPORTUNITIES
Private label to continue to gain momentum
Muesli and granola to ride health and convenience trends to remain popular
Sustainability and social responsibility to help shape consumer responses
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 2 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 7 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
STAPLE FOODS IN DENMARK
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2019-2024
Table 13 Sales of Staple Foods by Category: Value 2019-2024
Table 14 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 15 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 17 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 18 Penetration of Private Label by Category: % Value 2019-2024
Table 19 Distribution of Staple Foods by Format: % Value 2019-2024
Table 20 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 21 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029