Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift includes an interest in healthier breakfast cereals with higher fibre content, as well as options like granola, muesli, and hot cereals such as oatmeal.
Euromonitor International's Breakfast Cereals in Canada report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Breakfast Cereals market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Breakfast Cereals in Canada
Euromonitor International
November 2023
List Of Contents And Tables
BREAKFAST CEREALS IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Breakfast cereals continue to experience slower growth
Muesli and granola perform relatively well
Leading companies embrace social media campaigns to engage with consumers
PROSPECTS AND OPPORTUNITIES
Breakfast cereal sales expected to decline in value and volume
Health Canada contemplates restrictions on advertising breakfast cereals to children
Social media emerges as a vital tool for consumer engagement
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 2 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 7 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
STAPLE FOODS IN CANADA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2018-2023
Table 13 Sales of Staple Foods by Category: Value 2018-2023
Table 14 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 15 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 17 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 18 Penetration of Private Label by Category: % Value 2018-2023
Table 19 Distribution of Staple Foods by Format: % Value 2018-2023
Table 20 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 21 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028