Dairy products and alternatives with health and wellness claims have benefited from greater consumer interest in certain specific attributes provided by such products. One of the most significant health and wellness trends in dairy products and alternatives in Brazil in 2023 was the addition of components such as protein, creatine, BCAAs, and others to dairy products. High protein yoghurt and milk therefore became increasingly popular, with new products focusing on this positioning, driving dyna...
Euromonitor International's HW Dairy Products and Alternatives in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Dairy Products and Alternatives market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Dairy Products and Alternatives in Brazil
Euromonitor International
July 2024
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Brazilians look to fortified dairy products and alternatives, including high protein options
Good source of vitamins is the leading claim, as consumers look to improve their general health
Lactose free dairy products and alternatives sought by consumers looking to aid their digestion
PROSPECTS AND OPPORTUNITIES
Plant-based and probiotic offer further scope for expansion to aid digestion and gut health
New legislation set to drive sales of low and no sugar, fat, and salt dairy products and alternatives
Brain health and memory expected to offer growth potential over the forecast period
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028