Brazil: Consumer Profile

Brazil: Consumer Profile


Brazil’s population is projected to maintain a solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will remain predominant in the country. The cost-of-living crisis has hit the slowly growing middle class, clouting its development, while high income inequality leaves the bottom of the pyramid vulnerable.
...

Euromonitor's Brazil: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
Key findings
Key drivers affecting consumers in Brazil in 2023
How developments today shape the consumer of tomorrow
Raised cholesterol is the biggest health risk amongst Brazilians
São Paulo to remain the epicentre of consumer expenditure in Brazil
Opportunities for growth
One in five Brazilians continue to live in rented accommodation
Brazilians hungry for simplification through technology
Millennials are the most optimistic about their future spending priorities
Campinas to see highest consumer expenditure as transport and housing cost increase
Key findings consumer survey
Gen X willing to spend extra on naturally healthy foods and beverages
Brazilian consumers on the lookout for bargains as prices of everyday goods go up
Brazilians place high importance and relevance on environmental concerns
Consumers trying to be more active in their saving priorities
Positive work-life balance remains major priority for Brazilian workers

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings