Consumer Lifestyles in Brazil
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Brazil 2024
- Personal traits and values
- Brazilians feel concerned that the cost of everyday items is going up
- Consumers in Brazil prioritise spending time alone
- Brazilians wish to experience cultures outside of their comfort zones
- Consumers in Brazil eager to explore new brands and service offerings
- Younger consumers in Brazil feeling optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Baby boomers only generation to prioritise connecting virtually over household chores
- Brazilian consumers prefer socialising with friends in person on a weekly basis
- Voice of the consumer (1)
- Gen X most likely to desire energy efficient homes
- Older generations more concerned about safe location for their home
- Brazilian consumers seek getting the best return on money spent when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Brazilians highlight the need to use healthy ingredients in meals
- Younger generations most likely to mention lack of time as a barrier to cooking at home
- Voice of the consumer (2)
- Brazilian consumers prepare meals at home at least once a day
- Older generations look for healthy ingredients in food and beverages
- Brazilians are willing to pay more for p roducts with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Brazilians wish to be able to express their identity within the workplace
- Brazilian consumers seek jobs that allow for a strong work-life balance
- Voice of the consumer (3)
- Younger consumers more driven by earning a competitive income
- Consumers in Brazil expect to have flexible start and finish times, above working from home
- Working life survey highlights
- Health and wellness
- Brazilian consumers make exercising a daily habit
- Herbal remedies a quick and convenient stress-reduction option
- H ealth and nutritional properties are the most influential product features
- Voice of the consumer (4)
- Millennials most active in utilising tech to manage and track their health and fitness
- Health and wellness survey highlights
- Shopping and spending
- Brazilians love finding the best deals
- Voice of the consumer (5)
- Older generations placing emphasis on buying fewer, but higher quality goods
- Gen X most likely to search for products with easy-to-read labels
- Brazilian consumers enjoy making ethically-conscious decisions when buying goods
- Older generations leading by example in terms of ethical shopping habits
- Voice of the consumer (6)
- Millennials most active in their engagement with brands and companies online
- Recommendations from friends and family remain the number one trusted source
- Brazilian consumers foresee an increase in spending on travel and holidays
- Baby boomers most concerned about their current financial standing
- Shopping and spending survey highlights
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