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Brazil Alcoholic Drinks

Best Price Guarantee Length Publisher Published Date SKU
from $2,275 74 Pages Euromonitor International July, 2024 EP18976860
Best Price Guarantee
Price from $2,275
Length 74 Pages
Publisher Euromonitor International
Published Date July, 2024
SKU EP18976860

Alcoholic Drinks in Brazil


2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager, wine-based RTDs, wine, and certain spirits categories, such as whiskies and gin. These declines were influenced by rampant inflation, competition from other post-COVID-19 leisure activities, and a reversion to pre-pandemic consumption patterns.

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Brazil
Euromonitor International
July 2024
List Of Contents And Tables
ALCOHOLIC DRINKS IN BRAZIL
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume slowdown due to cost of living, maturity, and competition from outside beer
More brands launched for different niches and consumption occasions
Premiumisation is the strategy followed, as players seek to improve margins
PROSPECTS AND OPPORTUNITIES
The premium reset: What will be next big thing?
Local investments in malting and production
Climate changes set to affect seasonal demand
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 18 Number of Breweries 2018-2023
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2018-2023
Table 20 Sales of Beer by Category: Total Value 2018-2023
Table 21 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 22 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 27 Sales of Beer by Craft vs Standard 2018-2023
Table 28 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 29 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 30 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 31 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 32 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Total volume sales of wine fall, pushed by still red wine
New opportunities for premium sparkling wine in 2023
Still white and rosé wine also maintain growth
PROSPECTS AND OPPORTUNITIES
Droughts and floods likely to impact national productivity in the early forecast period
New interest in table wines – rethinking what is premium
Good results for specialised butecos could indicate a more positive future
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2018-2023
Table 36 Sales of Wine by Category: Total Value 2018-2023
Table 37 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 38 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 50 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 51 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 52 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 62 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 63 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Total volume slowdown as premium categories such as gin and whiskies decline
Cachaça and Brazilian identity gain space
Liqueurs a surprise hit
PROSPECTS AND OPPORTUNITIES
Trading down, but also aligning with consumer values
The search for the next hero drink
Finding space to grow – exploring occasions and consumers
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2023
CATEGORY DATA
Table 66 Sales of Spirits by Category: Total Volume 2018-2023
Table 67 Sales of Spirits by Category: Total Value 2018-2023
Table 68 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 69 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 75 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 77 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 78 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 80 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 81 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 82 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 83 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 84 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cider/perry is under pressure, but sees low total volume growth
Polarisation offers opportunities for both economy and premium products
Floods in the south of Brazil could impact production and consumption
PROSPECTS AND OPPORTUNITIES
Lower-income consumers will remain an opportunity
Using sustainability as a claim is a potential way forward
Premiumisation likely to be an area of focus
CATEGORY DATA
Table 87 Sales of Cider/Perry: Total Volume 2018-2023
Table 88 Sales of Cider/Perry: Total Value 2018-2023
Table 89 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 90 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 98 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 99 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
A focus on cocktails in RTDs
New players disrupt the category
Brazilian inspiration drives sales
PROSPECTS AND OPPORTUNITIES
Trading down from spirits, and trading up from beer or beer alternatives
The spirits claim – how to showcase quality
How to make RTDs viable for the on-trade
CATEGORY DATA
Table 102 Sales of RTDs by Category: Total Volume 2018-2023
Table 103 Sales of RTDs by Category: Total Value 2018-2023
Table 104 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 105 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 110 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 111 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 112 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 113 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 114 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

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