Bottled Water in Turkey

Bottled Water in Turkey


In 2024, bottled water experienced steady volume growth, largely due to the dominance of still bottled water. Tap water in Turkey is generally of low quality and so bottled water is favoured in both urban and increasingly rural areas. However, the rising adoption of under-sink-use-at-home water filter systems is restraining the growth of still bottled water sales. Such devices allow consumers to improve the quality of their tap water and thus they have little need to purchase bottled water. Thes...

Euromonitor International's Bottled Water in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Bottled Water in Turkey
Euromonitor International
November 2024
List Of Contents And Tables
BOTTLED WATER IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail volume sales enjoy modest growth
Carbonated and flavoured bottled benefit from demand for natural drinks
Boycotts impact the bottled water category
PROSPECTS AND OPPORTUNITIES
Bottled water to be driven by carbonated and flavoured bottled water
Multinational companies to face challenges competing with local companies
Discounters and e-commerce to see value share grow
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 2 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SOFT DRINKS IN TURKEY
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2019-2024
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2019-2024
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in Turkey
DISCLAIMER
SOURCES
Summary 1 Research Sources

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