The increasing tendency of Taiwanese consumers to favour healthier soft drinks ensured bottled water recorded another solid performance in off-trade volume growth terms in 2023. Carbonated bottled water was the most dynamic of the main categories in this respect, partly because these products continued to gain popularity as a wholesome alternative to carbonates. The fact that they are often considered a more refreshing choice during hot weather and believed to have digestive health benefits also...
Euromonitor International's Bottled Water in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Taiwan
Euromonitor International
December 2023
List Of Contents And Tables
BOTTLED WATER IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonated bottled water sees growing interest in 5GV varieties
Taiyen prize competition helps to boost demand in functional bottled water
Manufacturers continue to highlight industry awards in marketing campaigns
PROSPECTS AND OPPORTUNITIES
Functional bottled water will remain a key beneficiary of rising health-consciousness
Sparkling products face growing threat from home carbonation systems
Sustainability concerns will continue to gain influence over competitive strategies
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 2 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023