Bottled water in South Korea is set to see double-digit off-trade volume growth in 2024. The COVID-19 pandemic has significantly altered consumer behaviour regarding the consumption of bottled water in the country. As the number of small households (one- and two-person households) continues to rise, many of these homes do not have a water purifier installed, leading to an increased reliance on bottled water delivery services. Many consumers now view bottled water not just as a convenience, but a...
Euromonitor International's Bottled Water in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in South Korea
Euromonitor International
November 2024
List Of Contents And Tables
BOTTLED WATER IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift in consumer perception of bottled water post-COVID-19
Surge in online sales and the popularity of private label
Growing interest in the mineral content of bottled water amongst young adults
PROSPECTS AND OPPORTUNITIES
Increasing competitiveness of private label lines
Navigating the low-margin nature of bottled water
Increasing consumer demand for premium and mineral-rich bottled water
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 2 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024