In 2023, the main drivers of growth for the bottled water landscape were consumers' reluctancy to drink tap water and the tradition of mineral water in the country. Nevertheless, the declining purchasing power in 2023 was reflected in a slowdown of volume sales, while rising price points drove a double-digit value increase.
Euromonitor International's Bottled Water in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Romania
Euromonitor International
December 2023
List Of Contents And Tables
BOTTLED WATER IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decelerating growth for bottled water as prices increase and consumers trade down
Ongoing diversification in packaging as on-the-go consumption increases
Functional and flavoured water drive growth as consumer interest in novelties rises
PROSPECTS AND OPPORTUNITIES
Players focus on specific, sophisticated products within bottled water
Local players aim to become a regional force over the forecast period
E-commerce will become more relevant as a convenient way to bulk order bottled water
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 2 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023