Bottled water in Morocco has experienced rapid expansion in 2024, propelled by four key factors. First, the category has been growing from a relatively low base, which has provided substantial room for further development. Second, ongoing drought conditions and the low quality of tap water, particularly in coastal cities dependent on desalination plants, have led more consumers to rely on bottled water for their daily needs. Third, the country has faced an exceptionally hot climate in the last t...
Euromonitor International's Bottled Water in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
BOTTLED WATER IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Accelerated growth in packaged water consumption
Dominance of still purified water
Price competition in purified water
PROSPECTS AND OPPORTUNITIES
Expansion of bottled water consumption
Potential entry of multinational players
Growing threat from water purification systems
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 2 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024