Packaged water saw fast growth during 2023, with sales rising from a low base, having plenty of room to expand. In addition, due to drought and the low quality of tap water, particularly in coastal cities where tourists visit, many consumers switched to bottled water. Furthermore, Morocco experienced extreme heat in 2023, when the temperature reached high levels, prompting local consumers and tourists to consume more bottled water. This was only aided by the growing health and wellness trend, wh...
Euromonitor International's Bottled Water in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Morocco
Euromonitor International
December 2023
List Of Contents And Tables
BOTTLED WATER IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive growth driven by extreme heat and the return of tourists
Still purified and carbonated water drive growth, with trading down and foodservice boosting sales
Sales of larger formats decline and players focus on profitable smaller options
PROSPECTS AND OPPORTUNITIES
Consumers increasingly shift to bottled water, searching for better quality
Competition is set to increase, driving retail volume sales of bottled water
Water purification systems set to challenge retail volume sales
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 2 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023