Bottled water registered healthy volume growth in Kenya in 2024. Bottled water is seen as a necessity, as there is limited access to safe drinking water in many parts of the country, and this continued to support volume sales. As such, still bottled accounted for most volume sales and also registered the highest volume growth, as it is used for several functions, including washing food, as well as hydration. That being said, there is also growing demand for more premium offerings. Though still n...
Euromonitor International's Bottled Water in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Kenya
Euromonitor International
January 2025
List Of Contents And Tables
BOTTLED WATER IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Still bottled water continues to dominate
Rising prices lead to shift toward budget-friendly bottled water choices.
KPC enters drinking water business in revenue push.
PROSPECTS AND OPPORTUNITIES
Sustainability a growing concern
Shift towards refillable water solutions dampens volume sales.
Digital and direct-to-consumer sales sees some groowth.
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 2 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024