Sales of bottled water declined in off-trade volume terms in 2023 which was largely due to inflationary pressures which resulted in significant price increases. Prices stabilised in 2024 which provided a boost to sales of bottled water. Additionally, the category also benefited from the lower price of bottled water compared to other soft drinks. Although inflation stabilised many consumers continued to struggle financially forcing them to look for the economical option. Added to this, bottled wa...
Euromonitor International's Bottled Water in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Italy
Euromonitor International
November 2024
List Of Contents And Tables
BOTTLED WATER IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bottled water sees an improved performance as prices stabilise
Functional bottled water proving popular in 2024
Innovation seen in bottled water as players look for new ways to stand out from the competition
PROSPECTS AND OPPORTUNITIES
Flat performance projected for bottled water over the forecast period
Strongly carbonated bottled water seen to have further potential
Functional and flavoured bottled water set to be the key growth drivers
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 2 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024