Even bottled water sales are falling into a slump in off-trade volume terms in 2023, although this is expected to be remedied over the coming years as the category inches its way back into small, expected, positive growth. The same cross-category impacts of inflationary pressures are relevant here, along with the maturity of bottled water in Italy. Indeed, per capita consumption is already quite high at 175 litres per person, and the inflation-related price increases are pushing consumers to opt...
Euromonitor International's Bottled Water in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Italy
Euromonitor International
December 2023
List Of Contents And Tables
BOTTLED WATER IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water slumps into negative figures due to maturity of the category and inflationary pressures
Functional and flavoured water attract the most attention
PROSPECTS AND OPPORTUNITIES
Flat performance expected for mature category of bottled water
Ongoing revival of foodservice will also influence off-trade sales
Category continues to head towards consolidation, with sustainability a further trend to observe
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 2 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023