Bottled water remains a priority for Guatemalans in 2024, especially in its purified still water format. Whilst retail volume growth was conservative in the year, this is attributable to its already high penetration rate as is regularly purchased by a considerable part of the population due to the limited supply of public drinking water. According to reports from the Planet Water Foundation based on data from the UN, in 2023, nearly 44% of the Guatemalan population lacked access to a safe water...
Euromonitor International's Bottled Water in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Guatemala
Euromonitor International
January 2025
List Of Contents And Tables
BOTTLED WATER IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong demand for bottled water due to limited availability of safe drinking water
High price sensitivity and weak brand loyalty
Global brands target specific consumer segments
PROSPECTS AND OPPORTUNITIES
Improvements in the distribution of drinking water could reduce bottled water demand
Opportunity for functional bottled water
Flavoured waters positioned as a healthier soft drinks option
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 2 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024