The total volume of bottled water in Denmark is experiencing moderate growth in 2024, primarily supported by rising on-trade sales. While retail volume sales remain stagnant, on-trade volumes are bolstered by a gradually improving economy and an increased willingness among Danes to spend on beverages in restaurants and bars. This trend underscores a shift in consumer behaviour, with more Danes opting for bottled water when dining out, contributing to overall volume growth within this category.
Euromonitor International's Bottled Water in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Denmark
Euromonitor International
November 2024
List Of Contents And Tables
BOTTLED WATER IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth in bottled water volumes with strong on-trade performance
Expansion of functional water with new product launches
Growth in sparkling flavoured bottled water driven by innovation
PROSPECTS AND OPPORTUNITIES
Sustained growth in off-trade sales, driven by functional and flavoured water
Accelerated growth and price competition in functional bottled water
Opportunities in flavoured bottled water as a healthier on-the-go option
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 2 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024