Within bottled water in Bulgaria, the still format continued to dominate total volume and value sales in 2024. However, carbonated bottled water continued to grow in popularity, posting the fastest off-trade volume and value growth at the end of the review period. The carbonated format has benefited from changing consumer perceptions, brand innovation, and effective marketing campaigns for local brands like Devin Air and international ones like S Pellegrino. The demand for carbonated bottled wat...
Euromonitor International's Bottled Water in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Bulgaria
Euromonitor International
November 2024
List Of Contents And Tables
BOTTLED WATER IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Carbonated bottled water gains momentum from health positioning and marketing support
New pack sizes to meet consumers’ needs and preferences
Rich domestic offer in spring bottled water
PROSPECTS AND OPPORTUNITIES
Bright outlook for bottled water amid health and new product development trends
Bulk purchase trend augurs well for retail e-commerce
Research and development investments to stand out from the crowd
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 2 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024