Bottled water recorded positive total volume growth in 2023. However, this was driven by on-trade sales as more consumers shifted back to purchasing and consuming bottled water on the go or at food service outlets, gyms, work and events. Off-trade volume sales declined as home consumption remained stagnant, with consumers choosing alternatives such as teas, juices and juice drinks or simply tap water. High water quality in Austria allows most consumers to use water from the tap, with soda makers...
Euromonitor International's Bottled Water in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bottled Water market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bottled Water in Austria
Euromonitor International
January 2024
List Of Contents And Tables
BOTTLED WATER IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volume sales decline due to rising competition and the use of tap water
Reusable bottles and rising eco-awareness challenge sales of bottled water
Innovation supports growth for flavoured and still bottled water
PROSPECTS AND OPPORTUNITIES
Health trends that encourage hydration boost growth potential for bottled water
Vöslauer retains its lead while local brands perform well
Wide variety and price points lead supermarkets to drive sales over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 2 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023