Travel bookings in Turkey saw phenomenal current value growth in 2024 driven by the rising cost of holidays. Hyperinflation and the devaluation of the Turkish Lira led to significant increases in travel and accommodation prices. Sales of package holidays to outbound tourists were negatively impacted by the greater difficulty Turkish citizens face to obtain EU Schengen visas. Schengen visa rejection rates have been steadily rising in recent years. Even for those accepted, the Schengen visa applic...
Euromonitor International's Booking in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Booking market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Booking in Turkey
Euromonitor International
September 2024
List Of Contents And Tables
BOOKING IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Travel intermediaries boost sales by cutting costs amid rising holiday prices and visa challenges
Online channel drives travel booking sales
PROSPECTS AND OPPORTUNITIES
Sun and cultural tourism to dominate leisure packages
Mobile bookings set to rise alongside smartphone usage
CATEGORY DATA
Table 1 Booking Sales: Value 2019-2024
Table 2 Business Travel Sales: Value 2019-2024
Table 3 Leisure Travel Sales: Value 2019-2024
Table 4 Travel Intermediaries NBO Company Shares: % Value 2019-2024
Table 5 Forecast Booking Sales: Value 2024-2029
Table 6 Forecast Business Travel Sales: Value 2024-2029
Table 7 Forecast Leisure Travel Sales: Value 2024-2029
TRAVEL IN TURKEY
EXECUTIVE SUMMARY
Travel in 2024
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2019-2024
Table 9 Surface Travel Modes Online Sales: Value 2019-2024
Table 10 Forecast Surface Travel Modes Sales: Value 2024-2029
Table 11 Forecast Surface Travel Modes Online Sales: Value 2024-2029
Table 12 In-Destination Spending: Value 2019-2024
Table 13 Forecast In-Destination Spending: Value 2024-2029